MA Partners, the developer of the new Co-Op District under construction at the historic Gin property on U.S. Highway 79 in Hutto, has announced the first commercial tenant for its highly anticipated 35-acre mixed use destination, and it’s none other than Texas’ most legendary barbeque joint, Southside Market & Barbeque.
Southside Market, which originated in downtown Elgin, TX in 1882, is the oldest, continuously operating barbeque establishment in the United States. Owned by third-generation Pitmaster Bryan Bracewell and his wife Rachel, this iconic restaurant brand has grown over the past 136 years from a one-man butcher shop to its current status as a must-visit destination for those seeking the finest sausage and smoked meats that Texas has to offer. With the original restaurant still operating in Elgin and a second location later added in Bastrop, Southside Market has earned its reputation as a legendary Texas BBQ joint and secured its place in Texas’ rich barbeque lore.
“As Texans, we’ve had the personal privilege of enjoying Southside Market’s barbeque for decades, and we could not imagine a better match for a project with the vision and scale of The Co-Op District,” said Bob Wunsch of MA Partners, developer of The Co-Op District. “Southside Market has set the standard for Texas barbeque, and we are thrilled to have a nationally renowned brand with such deep roots in Texas serve as our first commercial tenant.”
Southside Market’s history in the barbeque industry dates back to 1882, when original founder William Moon began selling meat in Elgin by the wagon load.
At the end of each day, he’d take whatever was left over and make smoked barbeque and sausage to avoid spoilage, as in that era there was no refrigeration. Four years later, he opened up a storefront on what was then known as South Street, and the legend began. Bracewell’s grandfather, who called on the store as a salesman at the time, decided to buy the business in1968 and the family has carried on the rich tradition of exceptional barbeque and sausage using the same authentic slow-smoking methods since 1882.
“Here at Southside, we really want to become part of the communities that we serve, and we are very intentional in creating that hometown relationship,” said Bracewell. “This is such a natural fit for us because Hutto is very similar to the two other towns we call home in that it’s a great place filled with salt of the earth folks who have the same values that we have. When you add in being part of such a unique place like the Co-Op, it’s just the icing on the cake.”
“You know we’ve been asked a lot over the years about why we don’t open a BBQ joint over here or over there and to be honest, we’re just a lot more comfortable doing business where the football game on Friday night is still a big deal to everyone. We want to be here because we believe it’s such a good fit with who we are, and we’re very thankful for the opportunity to serve the great folks of Hutto. We really look forward to meeting our new neighbors!”
Joining Southside Market at The Co-Op District is The City of Hutto, which previously selected the location as home to its new City Hall, a two-story, 33,000 square-foot building anticipated to open within the year, and the future Hutto Public Library.
“Southside Market’s authentic Central Texas barbecue will enhance the historic Downtown Hutto and bring a welcomed flavor and small-town feel to The Co-Op District,” said Odis Jones, Hutto City Manager. “Thank you to MA Partners for bringing the tastes and experiences of Southside to our neighborhood! We’re excited to welcome Southside to the Hutto family, and we’re looking forward to some great BBQ!” added Jones.
Visit the Southside Market and Barbecue website for more on opening information.
About The Co-Op District
The Co-Op District is a 35-acre dynamic, mixed-use walkable business, retail, entertainment and residential destination being developed in Hutto. It is located at the site of the original Hutto Co-Op, built in 1937, which served as one of the strongest visual symbols of Hutto representing the agricultural heritage of the community. The Co-Op District development features four towering grain silos that have been preserved and will tie into the project’s master plan, bridging the rich history of Hutto with the city’s vibrant culture and allure to businesses, residents and tourists. It will be a community gathering destination with a wide range of activities and offerings for all ages, including high-density residential, retail, entertainment, hotel, amphitheater, movie theater and restaurants, along with a civic center and offices. In addition to MA Partners, others involved with the project include leasing agent, McAllister & Associates; C.C. Carlton Industries, Ltd.; LandDev Consulting, LLC; SEC Planning, LLC; and Utz Environmental Services. For leasing information, contact Boyd Harris at email@example.com or firstname.lastname@example.org, and for more information on the development, visit huttoco-opdistrict.com.
The City of Hutto is a full-service, home-rule municipality operating under a Council-Manager form of government in Central Texas. More than 30,000 people call the growing community home, making Hutto one of the fastest-growing cities in the nation. People choose Hutto for the ability to have all that a small town life can offer while being 25 minutes from the Texas state capitol. Hutto has recently been recognized as the “#7 Safest City in Texas”, “Top Place in Texas to Raise a Family,” the “#1 Local City (in the Austin area) for Young Couples,” and “One of the Top 100 Places in Major Markets to Locate a Business. From its rural, agricultural roots to the growing population and commercial developments that are now Hutto, the community has remained centered on its people and the neighborhoods they call home.