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Posted on: May 31, 2022

Hutto primed for retail growth and expansion

ICSC - Collage

The Hutto Economic Development Corporation (EDC) has been hard at work analyzing market trends and meeting with key stakeholders to effectively and efficiently manage the City’s rapidly growing retail landscape.

One of the primary functions of the EDC is to provide a big-city experience with a small-town quality of life. In order to accomplish this, the City must accept the right projects that will allow current businesses in Hutto to grow and thrive while still providing newcomers a chance to make their mark. Economic Development Director Bob Farley has been tasked with meeting the right people and helping to determine the right retail projects for Hutto.

Farley and the EDC recently participated in two major networking events to help accomplish these tasks. A group of representatives from Hutto recently traveled to the Innovating Commerce Serving Communities (ICSC) convention in Las Vegas, a three-day gathering of dealmakers and industry experts who are driving innovation and evolution in the marketplaces industry. Over 22,000 attendees from the national brokerage community were in attendance, representing a wide swath of retail offerings, from restaurants to destination entertainment sites. At ICSC, the City of Hutto was able to market directly to nearly 100 prospective clients looking to expand to Central Texas.

Building upon the success at ICSC, the EDC recently hosted a “Retail Roundup” where City leaders met with local and regional retail brokers and developers about growth and business opportunities along the Highway 79 corridor.

Guests from nearly 25 different brokerage firms and development companies representing some of the largest commercial groups in Central Texas attended the luncheon. One common theme emerged amongst the brokers and developers both currently working in Hutto as well as prospecting the area – Hutto is an attractive spot in the retail market.

The growth of the region spurred by an increase in industrial and technological development has positioned Hutto well to attract a wide variety of new retail offerings. Many guests in attendance revealed they’re keeping a close eye on Hutto for future expansion.

As the City continues to grow and develop, attendees working in and around the region voiced their commitments to maintaining Hutto’s small town charm and community feel while still enhancing the area and expanding retail offerings available to residents.

City and EDC leaders hosted the luncheon with the primary goal of receiving input directly from retail brokers and developers in order to understand needs and expectations. With Mayor Mike Snyder and several members of the Hutto City Council also in attendance, developers and brokers were able to provide suggestions about how the City can help make the development process faster and more efficient.  

Ideas discussed included the potential for building allowances and incentives, how to make the permitting and ordinance processes more efficient, and best practices regarding getting data to prospective brokers and developers as quickly as possible.

Mayor Snyder concluded the luncheon by highlighting Hutto’s standing in the area and the many benefits the City provides to brokers and developers, including Hutto’s proximity to travel hubs such as Highway 79, State Highway 130 and the Austin-Bergstrom International Airport, large tech companies like Tesla and Samsung, as well as quality of life destinations, including the Kalahari Resort.

For more information on the Hutto EDC and to stay up to date with the latest developments coming to Hutto, visit huttotx.gov.

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