Our visual identity is not just a logo, it’s much more. It is a strategically crafted palette of visual expressions, photography, typography,
iconography and colors that are blended together to reflect the City of Hutto’s personality, history, and values. Our visual identity is the most recognizable aspect of our brand. It is imperative that we maintain its integrity and deliver a consistent look
and message across all visual communications.
The standards in this guide have been developed to ensure that a meaningful, proper, accurate and consistent use of our visual identity’s design elements are implemented across all mediums to preserve and protect the City of Hutto’s brand.
As we continue to grow, the ability to recognize a City of Hutto branded product immediately lends legitimacy and authority to our message, allowing us to better serve our residents by communicating quickly, clearly, and consistently.